Getting your groceries and household needs in Israel may be a bit different from what youβre used to. From bustling open-air markets (shuks) to figuring out which supermarket has your favorite products, itβs an adventure. This guide highlights how to shop smart, save money, and find familiar items in Israeli stores.
Supermarkets and Grocery Shopping
Israel has several supermarket chains: Shufersal (Supersol) is one of the biggest (with upscale βShufersal Sheliβ branches and discount βYeshβ), Mega (some converted to Yeinot Bitan), Rami Levy (known for low prices), Victory, AM:PM (a convenience store chain in Tel Aviv, open 24/7, but pricey). Many neighborhoods also have small minimarkets or βmakoletβ corner shops for quick needs (slightly more expensive but convenient).
Prices can be higher than what you might expect, especially for imported goods. Dairy, produce, and bakery items are generally very fresh and good quality. If you keep kosher, note the hechsher (kosher certification) on stores β some supermarkets are completely kosher (closed on Shabbat, etc.), others in secular areas may not be strictly (selling pork or open on Shabbat, etc).
Discount hacks: Many stores have membership cards that give discounts or sale prices β itβs worth signing up (just ask for a βcartis moadoniβ). For example, Shufersal has one tied to your credit card or ID, Rami Levy has a card. Also, shop sales: each week certain items are on deal. People often go to multiple places: e.g., produce at the shuk, pantry staples at Rami Levy, specialty imports at Nitzat HaDuvdevan or Eden Teva (health food stores). It takes time to find your groove, but youβll see many locals do a big weekly shop plus quick runs for fresh bread or milk.
Bring your own bags or be ready to pay ~0.10βͺ per plastic bag by law. Many people have rolly carts or reuse large tote bags for groceries.
Open-Air Markets (Shuks) and Specialty Shopping
The shuk (market) is an experience! Famous ones: Machane Yehuda in Jerusalem, Carmel Market in Tel Aviv, Shuk Haifa Talpiot, etc. You can get great deals on fruits, vegetables, spices, nuts, and sometimes meat and fish. The produce is local and seasonal, which means cheap when in season (e.g., oranges in winter, mangoes in summer) and pricey or unavailable off-season.
Bargaining at shuk: less so for produce (prices are usually listed or shouted out), but you might for bulk or if buying lots, ask for a little extra or round down. More bargaining happens with clothing or souvenirs in market stalls. Last hour of the day (esp before Shabbat closing), vendors slash produce prices to clear stock β you can get kilos of stuff for very little, but selection may be picked over.
Bakeries: Israeli bread and pastries (like fresh challah, bourekas, rugelach) are excellent. Supermarkets have them, but local bakeries often better. On Friday mornings, bakeries are packed with people getting challot and cakes for Shabbat.
Finding familiar products: There are stores that cater to Anglos (e.g., some βAnglo supermarketsβ in Jerusalem, or specialty shops in Tel Aviv) carrying Dr. Pepper, Skippy peanut butter, etc. But theyβre expensive. Instead, see local equivalents. Peanut butter here is different but available; American cereal is pricey, maybe try local ones or make do. If you have a U.S. base, some people bring back a stash of must-haves in luggage.
Clothing and other goods: Malls have Israeli and international brands (H&M, Zara, etc.). Prices can be high due to VAT and import. Sales happen around season changes and before holidays. Thereβs also an active secondhand culture: Facebook groups for secondhand furniture, clothing swaps, etc. Consider IKEA for household stuffβthere are a few in Israel, and it's popular for olim setting up homes.
Online shopping: Israelis use online shopping (Shufersal online for groceries, for example, or websites like Azrieli or WallaShops). Amazon started shipping more to Israel cheaply; many olim order stuff via Amazon US/UK if local prices are too high, but watch for customs duty (above $75 shipments can incur tax). Also, AliExpress is widely used for cheap small items (long shipping though).
Practical Tips:
Kosher considerations: If you need kosher, note that not all products are marked in English. Learn to spot the kosher symbols or words. If not important, note that non-kosher items (like pork or certain seafood) are only in some stores (usually labeled βΧΧ ΧΧ©Χ¨β).
Business hours: Most stores close by early evening (7-8pm). Malls might be open later (9pm). Nearly all are closed on Shabbat (Fri sundown to Sat sundown) except in secular pockets like Tel Aviv where some minimarkets or AM:PM stay open. Plan your big shopping accordingly.
Arnona Discounts on Markets: In Jerusalem, Machane Yehuda is cheaper on weekdays than Fridays when tourist traffic peaks. Also, consider exploring farmerβs markets or direct-from-farm delivery (some kibbutzim deliver weekly veggie boxes).
Price Comparison: Use the app Zap for electronics or appliances to check best prices in Israel. For groceries, thereβs an app Pricez that can compare cart costs across chains, though interface is Hebrew.
Customer Service & Returns: It exists but can be hit or miss. Keep receipts; by law you can return unused products in original packaging within 14 days (some exclusions). For clothing, many chain stores allow returns within a few days for refund, longer for exchange/credit. Be prepared to politely insist if needed; consumer protection laws are on your side in many casesmigrationpolicy.org.
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